Silent Luxury: What is it and what are the most iconic brands?

Tired of flashy logos and glitz? Quiet luxury offers an elegant and discreet alternative. It is a timeless and sophisticated style that seeks to convey a high social status without the need to shout it from the rooftops.

Stay at Óptica Bassol and discover why this trend is conquering the most demanding fashion lovers.

What is silent luxury?

Quiet luxury is a trend in the fashion world that is characterized by discreet elegance and quality materials, rather than flashy logos and ostentation. Quiet luxury differs from traditional luxury in that it eschews flashy brands and trends that scream status.

Instead, consumers who opt for this trend prefer timeless garments and accessories, made with the highest quality materials, but without obvious logos. It is a minimalist vision, where the focus is on tailoring, exclusive design and functionality, rather than demonstrating wealth.

This concept is aligned with the quest for a more conscious and discreet life, where people seek lasting quality rather than accumulation. Quiet luxury consumers prefer long-term investments in products that do not lose their value over time.

Keys to quiet luxury

These are the defining characteristics of quiet luxury:

1. Premium materials: garments and products made from noble materials such as cashmere, fine leather, linen and merino wool.

2. Timeless design: classic cuts that can last for years without looking out of place are valued.

3. Exclusivity and craftsmanship: products are limited edition or produced by artisans using traditional techniques.

4. Sustainability: many silent luxury brands are also committed to sustainable practices, which adds additional value for conscious consumers.

Iconic silent luxury brands

Quiet luxury brands are characterized by quality, understated elegance and timelessness. Loro Piana stands out for its cashmere and merino wool tailoring, offering pieces recognized for their refinement.

Brunello Cucinelli focuses on sustainability and minimalist design, while The Row, founded by the Olsen twins, focuses on collections of clean lines and superior quality. For its part, Hermès, famous for its craftsmanship, shines with discreet products such as its silk scarves and leather garments.

Céline, under the direction of Phoebe Philo, has become a benchmark with its architectural and feminine style. Finally, Jil Sander offers a minimalist aesthetic, perfect for those seeking a sophisticated look without ostentation.

Quiet luxury in eyewear

Quiet luxury eyewear has become one of the most important accessories for projecting an image of subtle elegance. Instead of relying on flashy logos or garish designs, many eyewear brands opt for high-quality materials and designs that stand out for their craftsmanship and attention to detail.

These glasses are a sign of good taste and a symbol of timeless elegance. Here are some of the eyewear brands that perfectly represent the quiet luxury trend:

1. Bottega Veneta Eyewear

Bottega Veneta is a brand that has redefined luxury through discretion. With its famous slogan "When your own initials are enough," the Italian brand has fully embraced the concept of quiet luxury.

In its sunglasses collection, Bottega Veneta applies the same approach: without large logos, its eyewear stands out for its minimalist design and the use of the highest quality materials. Pieces like the Bottega Veneta BV1274S 002 63 are recognizable only to connoisseurs, which adds an extra layer of exclusivity.

2. Ray-Ban Sunglasses

Although Ray-Ban is a well-known brand worldwide, its focus on functionality and timeless design places it within quiet, accessible luxury. Iconic models like the Aviator and Wayfarer have been embraced for generations thanks to their ability to be stylish without being ostentatious.

The quality of the materials, along with the simplicity of their shapes, makes Ray-Ban a good choice for those looking for luxury with discretion. The Ray-Ban RB2180 601/11 49, round and simple, are a clear example of this trend.

3. MaxMara Sunglasses

MaxMara, an Italian fashion house known for its exclusive coats and impeccably tailored garments, has also ventured into the world of luxury eyewear. Its designs reflect the same minimalist and elegant philosophy that characterizes the brand.

MaxMara sunglasses combine noble materials with a sober aesthetic, ideal for women who prefer to project a discreet sophistication without wearing visible logos. Take a look at the MaxMara MM0103 50E 51 sunglasses, a model that exudes sobriety.

4. Etnia Barcelona sunglasses

Etnia Barcelona stands out in the silent luxury scene with a different proposal: a mix of timeless design with a touch of individuality and creativity. Their glasses are made with natural acetate and high quality mineral lenses, making them a quality choice. The Etnia Barcelona EL HVBL 56 have a distinctive and fresh touch that is in tune with this trend.

1. Kaleos Sunglasses

Kaleos is another brand that embodies the spirit of quiet luxury through sleek, modern designs. With a focus on innovation and craftsmanship, their eyewear is made for those looking for sophisticated and well-crafted accessories.

Kaleos combines design with functionality in a subtle way, offering eyewear that is both a style statement and an investment in lasting quality. Check out the Kaleos Barbarella, a striking frame with no logos in sight.

Why is quiet luxury on the rise?

The rise of quiet luxury can be seen as a response to a global culture that increasingly values authenticity and individuality over ostentation. In the age of fast consumption, quiet luxury seeks quality and long-term meaning.

In addition, the COVID-19 pandemic changed many people's perspective on consumption. People are looking less for "shopping for the sake of shopping" and have turned to more sustainable and long-lasting options. Quiet luxury aligns perfectly with these emerging values.

Find your silent luxury eyewear at Bassol Optics

Quiet luxury is redefining the concept of elegance in contemporary fashion. Rather than flaunting logos or following fleeting trends, this approach is based on quality, durability and timeless design.

Brands such as Bottega Veneta, Ray-Ban, MaxMara, Etnia Barcelona and Kaleos, available at Optica Bassol, are perfect examples of how luxury eyewear can express understated sophistication. True exclusivity lies in the details, the craftsmanship and the ability to convey elegance without the need for words.

At Optica Bassol we ship worldwide, order yours now!