GAFAS DE SOL/LOEWE

Founded in 1846 in Madrid, LOEWE began as a cooperative of leather artisans and is part of LVMH. In 2014, newly-appointed creative director Jonathan Anderson launched a reconfiguration of the brand, reinterpreting its core values and visual identity for today. His acclaimed Ready-to-Wear and Accessories collections for the House are presented during Men’s and Women’s Fashion Week in Paris. By connecting past and present with cultural awareness and a timely edit of products, Jonathan Anderson is creating a template for the future.