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The leading manufacturer of the optical sector founded in Jena, Germany, in 1846 by the optical Carl Zeiss, has the most extensive and advanced range of solutions for digital vision according to individual needs. With this range, it solves all the problems analyzed in a previous phase by these devices, which we face every day in all kinds of situations.

The challenge for Zeiss has been to analyze all the emission of light produced by these screens due to the close reading distances and the intense exposure emitted by the blue light, to constitute a barrier of filtration and thus to avoid the harmful effects that produce for our view , Where 9 out of 10 people experiencing Visual Stress spend more than 2 hours a day using these devices.

Zeiss optimizes the vision of the digital world thanks to two innovative solutions for all types of graduations:

 

INSIDE® DIGITAL TECHNOLOGY

Designed to help reduce digital visual stress

Allows dynamic, sharp and relaxed vision

It supports our rhythm of life with habitual use of digital devices.

Especially designed for multitaskers, where changing approaches is customary.

 

ZEISS DURAVISION BLUEPROTECT ®

Designed to reduce the transmission of blue light to the eye

Helps reduce digital visual stress and digital glare.

This treatment attenuates potentially harmful blue light, but lets in the one that regulates our biorhythms.

 

Thanks to this technology that ZEISS has designed, they allow you to choose a solution for every type of lifestyle, age or digital involvement.

 

18 to 30 years

ZEISS Monofocal: maximum vision without limitations, with Zeiss DuraVision BlueProtect® protection.

 

From 30 to 45 years old

ZEISS Digital Inside: perfect lens for users who start to have near vision discomfort with these devices.

 

Over 45 years old

ZEISS Progressive Precision: Benefits for a shorter reading distance on devices.

ZEISS Officelens: Occupational lenses for a work environment full of artificial light.

 

Remember that Zeiss is a world leader in optics and optoelectronics with a unique optical and medical experience at 170 years. You can find all its range of products in all our stores Optical Bassol.

The spirit of VAVA eyewear is derived from today’s post-industrial society and the growing belief of belonging to a post-human age.

VAVA eyewear are inspired and fascinated by the post-industrial world in which cities like Detroit, once a symbol of industrial prosperity, dramatically collapsed and was forced to re-invent itself to ensure its survival.

Also, there is a strong link with Berlin, another post-industrial city, that shares many similarities with Detroit – as well many differences, which is what makes both cities so interesting and unique.

VAVA’s mission is to represent the mankind being in control of the technological world and at the same time in control of himself, expressing the antithesis of acceleration and rest.

In an environment of high-speed culture, turbo capitalism, media overload, digital revolution, ecstasy of consumption, mega trends and accelerated culture, VAVA eyewear represents deceleration, purism and metaphysics. 

VAVA strive for a contemporary pared back look in conjunction with the futurism, conceptualism and purism that is associated with Techno. The spirit of VAVA is based on the same principle: VAVA is conceptual and visionary in its essence.

VAVA associates the highly conceptual language of machinery and the arts. Everybody at VAVA lives by this philosophy, providing great consistency to this vision.

All collection is handmade at a small family-owned Italian factory and they pride ourselves on avoiding mass production. This gives the freedom of creation and ensures outstanding quality.

 

SUN | OPTICAL | VAVA EYEWEAR

KALEOS Eyehuntes is becoming more known for many and is that this brand of origin in Barcelona has only 3 years of travel by the King sector in fashion complements and visual health. Kaleos has been betting all this time by a well defined style in breaking with the established and get capture new looks with force and character transgressor.

They are defined with few words, attitude and temperament, their collections are based on suggesting elegant forms and a very innovative style. The Kaleos Eyehunters eyeglasses speak for themselves, surprise, like and look great.

If you are able to wear a Kaleos, they will tell you a lot because each mount is designed exclusively to collect the personality of each.

Discover the wide range of possibilities with which you can identify, from the vintage to the modern, from the discreet to the extravagant, from the classic tones to the most colorful. The Kaleos Eyehuntes DNA contains an exquisite design with high quality and strong appeal.

The collection of Kaleos has its own light with a selection of mounts that is wide enough and attractive enough to captivate the majority.

 

SUN | OPTICAL | KALEOS EYEHUNTERS

Etnia Barcelona le marais

Etnia Barcelona Grey Blue

Inspired by models worn by rock stars in the late sixties in large festivals,... Rounded shape, very delicate, totally contemporary and unisex. Two lens widths to cover all options. Colour contrasts on the front, combined with golds, silvers and gun metal. Temples engraved with contrasting art deco-inspired motifs. Acetate earpieces, laminated with herringbones, stripes, horn patterns... add the Etnia Barcelona "DNA".

 

Etnia Barcelona brera

Etnia Barcleona Brera 3

The first designs of this form date of 1937. Initially it was realized with sunglasses to protect to the airmen of the air force of the United States. The model is a classic that comes to our days with more force than ever. Etnia Barcelona incorporates it to its vintage collection giving it a different personality.

 

Etnia Barcelona sodermalm

Etnia Barcelona Sodermalm 3

Square shape, very modern, fine, and unisex. Combinations of color in the front, contrasted with gold, silver. Rods engraved with drawings of modernist inspiration painted in contrast.

 

Etnia Barcelona fremont

Etnia Barcelona Fremont 1

Presented to the world in 1957 as an alternative to the classic Aviator goggles. Elegant contrasts of color on the front, combined with gold and silver. Rods engraved with drawings of modernist inspiration painted in contrast.

 

Vintage Collection Etnia Barcelona 

Barcelona is a favorite city of sunglasses, has been and is considered a leader in the sector of design, fashion and trend in the national and international panorama. In the optical sector, the brands of sunglasses and sight that have been born in the city of Barcelona have been a reference in international fairs like Silmo and Mido where they have stood out for their uniqueness, elegance, creativity, and ultimately to show the keys of Success in designing your sunglasses and sight models.


Brands of trend glasses from Barcelona


Currently, the city of Barcelona brings together a great diversity of brands of fashion and trend glasses, but only a small number are able to lead the market by creating innovative and trend-setting concepts. Today we will focus on three very specific cases such as lool Eyewear, Raval Eyewear or Kaleos Eyehunters. These brands defend their market segments and are considered pioneers for their contribution to the sector, while generating style manuals for the rest of the brands of glasses that are in the sector.


Lool Eyewear

Brand committed to the city of Barcelona, ​​emerged in September 2016 after 3 years of research in a multidisciplinary creative studio, manufacture their models in 11R51 steel sheets always in barcelona and within a technical and precise process, combining man and machine With the influence of retrofuturismo and studies like Superestudio or Archizoom in its pieces. As I study their priority is to create everything that the brand needs, so they have even manufactured the machinery, matrices and the rest equipment to be able to manufacture all the production in our City. All a dream.


Raval Eyewear

Brand born in the district of Raval in 2015, it defines itself as a transgressive brand, independent, rebellious and with a lot of charisma. Created by an eye-catcher and expert in the field for 15 years, this young Londoner from Camden seeks to satisfy hand-made lovers. Each of its models is handmade with the best Mazzuchelli acetates from Italy, combining the best choice of Carl Zeiss lenses in its crystals.


Kaleos Eyehunters

Self-defined with only one word, suggestion. It is a brand that expresses the values ​​of attitude and temperament, with the intention of hunting exclusive and surprising looks. Your job is just one, to design glasses to capture unique looks


Brands of fashion glasses from Barcelona

 

Some of the most successful collections have managed to meet and meet all the needs of the end user and have been able to consolidate in the market as international fashion references. Names like Etnia Barcelona, ​​Woodys Barcelona, ​​Palens, Zen Barcelona, ​​Gigi or Xavier Garcia have common factors of reference, one is the provenance and it is Barcelona, ​​the second is the recognition and transmit it through their models in the streets.

 

Etnia Barcelona

If we talk about a colorful spectacle, full of light and whose compositions reflect the life and work of Barcelona, ​​we are talking about Etnia Barcelona. Etnia Barcelona is a great cultural movement that embraces values ​​and unique stories in each of its pieces.

 

Woodys Barcelona

The wooden glasses have a proper name and it is Woodys. From this project, which is born in the periphery of Barcelona, ​​an alternative to the acetate and metal glasses arises. Its maximum expression is the world of water sport and its designs are characterized by freshness and joviality.

 

Palens

In its beginnings the brand began selling handmade wooden sunglasses in its entirety in Barcelona. Now, after four years of research and development, Palens makes room for the Denim Eyewear with cotton designs.

 

Zen Barcelona

A brand whose mission reflects the attempt to achieve a perfect balance between three variables. How do I want to see myself in glasses? How am I going to feel with glasses? How am I wearing glasses? This exercise of reflection together with Barcelona inspire the shapes and colors of the brand of glasses Zen Barcelona.


Gigi Barcelona

Gigi is a vintage style of its own, Gigi is art, Gigi is cinema, Gigi is music, Gigi is a collection of design in Barcelona with a hallmark of timelessness, elegance and character.


Xavier Garcia

Industrial Designer from the renowned Elisava School of Barcelona. His contributions in the fashion sector began with the design of frames for major brands. At the moment it gives name to its own signature of glasses of fashion, whose mounts are guarantee of freedom, beauty and authenticity.


From Optica Bassol we are proud that our city is a benchmark in the eyewear panorama. During 2017 our commitment to the Barcelona brands will be very important so if you want to see their collections you can find them in our stores.

 

Barcelona!

If you've asked the question How often should I change my glasses? or How often have to renew my glasses?, is imperative that you read the 10 Recommendation Optica Bassol indicating when to change glasses.

 

1. If the frame is broken or damaged, it is time to change them because they directly affect the comfort of your day.

2. If your glasses or lenses are shredded, are no longer the solution to your visual problem.

3. If more than two years ago that no visits to your optician or ophthalmologist, your glasses have lost functionality due to changes in your graduation.

4. If while wearing glasses show your current headache, eyestrain, or blurred vision. It is time to request a review.

5. If you are more than 40 years old, the symptoms of presbyopia, refractive errors that need specific treatment begin to appear.

6. In the summer, overuse of contact lenses or sunlight can damage our eyes and the beginning of the school year is a good time to correct these problems and adapt your graduation.

7. Not all about health and maintain a new image in line with new trends is a sign of change of glasses for many people and celebrities. All seasons models, brands and new styles emerge, but our experience tells us that fashions settle for 2 years and the current trend revolves around metal designs.

8. If you have changed jobs and are constantly exposed to a computer screen, TV, or tablet. It is essential to adapt your mount with new technology lenses with blue light filtering ensures greater protection of your vision.

9. If you make gestures to rotate your mount and try to squint, is a symptom of look bad and only when you change your glasses will notice the change and you will notice.

10. If you have fond of a new sport must use a specific, robust and resistant mount to impacts, as your current frame can be irreparably damaged.

 

* The graduation rate changes varies depending on each person. An annual periodic review is fundamental to control the process and monitor your ranking increasing your diopters.

 

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