Italian Craftsmanship: Persol's Distinction for the Modern Man

Autumn often brings with it a change of pace, a natural inclination towards substance and quality. In this scenario, the contemporary man is looking for more than just accessories; he is looking for objects with history, with values and with an appreciation for a job well done. If there is one brand that embodies this philosophy, standing out among the best Italian eyewear brands, it is undoubtedly Persol.

The new Fall/Winter collection from the Turin-based house is a clear example of how to honor a legendary legacy. It's not just a simple update, but a manifesto that fuses iconic Italian craftsmanship with the needs of today's Persol men's eyewear. At Optica Bassol, we invite you to discover the key pieces of this exceptional collection.

The Color Palette: Italian Inspiration and New Acetates

This year, Persol immerses itself in the earth, inspired by the colors of the Piedmontese landscape. The palette is rich, masculine and sophisticated, featuring new Persol acetate frames that are a work of art.

• Terra di Siena: Much more than just brown. It is a color that evokes Tuscan clay at sunset, a burnt earth with deep veins that brings an unparalleled organic richness.
• Bosco Green: Not just any green, but the dark shade of Piedmont's damp undergrowth, suggesting nature at its most serene and powerful.
• Grigio Fumo: A smoky and translucent gray, perfect for those who seek a discreet sophistication but with an undeniable character.

These finishes, expertly applied to both Persol sunglasses and men's prescription glasses, ensure that each piece offers a unique experience.

The Icons: The 649 and the 714, Reinterpreted

Persol understands that a legend is not altered. That's why its two most iconic models are back, revitalized with the season's new colors.

The Novelty: Japanese Titanium with Italian Soul

The great novelty of this collection is the "Artigiano" line, with frames in Japanese titanium. They offer an ultra-light alternative to classic acetate frames, with almost no weight and precise flexibility. They are the ideal choice for the professional who is not willing to sacrifice style.

The House Stamps are Kept

Of course, they retain the hallmarks, key to knowing if your Persol glasses are original: the Supreme Arrow and the Persol Meflecto system, which allows the frame to flexibly adapt to the shape of any face. This system is essential to understand how to choose your Persol glasses size and achieve a perfect fit.

Style Guide: Three Profiles, Three Persol Models

The Impeccable Professional

For the office, an optical model such as the Persol PO3007V in titanium communicates innovation. If you prefer a classic, the 649 is a safe bet. Both convey the same message:"I pay attention to detail and value quality that lasts".

The Weekend King of Cool

The legendary folding 714 is the ideal companion. It's a style that looks relaxed, but is loaded with history and sophistication.

Versatile with Character

The new frames in Bosco Green are for the man who wants to subtly differentiate himself. They bring a distinctive touch that works with any look.

An Investment in Style Awaits You at Optica Bassol

Choosing Persol eyewear is an investment in a piece of history and a legacy of craftsmanship. We invite you to discover the new Fall/Winter collection at Optica Bassol.

Come to our stores to feel the balance of a Persol design. Our team will advise you to find the model of Persol prescription glasses that not only suits your face, but elevates your entire closet.